Zazoo

Came across this interesting advertisement today. It is in another language but it seems like a kid just throwing a temper tantrum but not sure what company is advertising. Then at the end it shows it is a advertisement for Zazoo condoms and it all gets drawn together and is quite entertaining.

Warehouse Clubs

In chapter 15 there are many examples of retail stores. One that I like is warehouse clubs. At warehouse clubs they usually charge a membership fee, and sells bulk items at a discount price. They can sell at a discount price since the company doesn't put extra expenses into the building and keep the cost of advertising minimal. A main  warehouse club is Costco.

Geico Car Insurance

I saw a commercial that confuses me and can't quite understand it but think I have an idea. The commercial is fer Geico Car Insurance. They have people try a liquid, one good and one bad. saying the good tasting one is Geico. I think they are trying to accomplish is that observers will sit and wonder what exactly they are trying to get across and that it makes no sense. With that people still think about it that's what the creators wanted.

Here is an example:

Social Login Analytics

One marketing strategy I found really interesting was a driving marketing strategy with social login analytics. This is when an online visitor logs in to your site and all their information is being captured. For example what percentage are male or female, their age, and even if they have a facebook or twitter account, etc. Here is an example of a few:

Company type:	Wine Accessory e-Store
Marketing objective:	Increase online sales
Analytics observations:	Users logging in are: 70% aged 46-59 & 59+ 90% male 25% located in Canada & 60% in USA Sharing at a low rate of 10% Low login rate of 20% ie only 20% of users are logging in

With this information the company may offer special offers to Canada as well as do more interaction online. They could create blogs, reviews, and other sources to create more sharing.

Company type:	Online teen magazine
Marketing objective:	Build loyalty
Analytics observations:	Top users sharing are: 65% aged 13-18 & 19-25 70% female 90% in the USA 30% share to Facebook & 30% to Twitter Interests include Justin Bieber and Twilight