Friday, June 8, 2012

Girls Night Out Goddess

I was watching HLN today and they were discussing the new Applebees ads that include a girls night out goddess. The goddess is telling girls to get offline and gossip and drink face to face, it is funner. This somewhat makes sense since people are online constantly, even during dinner and group outings. But, this is ironic because this video is on Youtube and connects to Pintrest. So you have to be online to view the video and keep up by clicking on other pages and the message is to get offline. This ad is sending mixed signals and I do not think it gets any point across besides a fun girls night out goddess dancing in a video.


1 comment:

  1. English Pirate? Haha, that's funny. I'm not sure, I think I like it. It does attack "online community" but the ages involved look to be 30+ crowd. It lets one know that restaurants are feeling some strain.

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