I have talked a lot on here about the companies that advertise more but this one I want to talk about ones that failed and why they did. One example is Burger King when they launched the wake up with the king adds that did not increase sales and creeped people out with the plastic scary face the first thing they saw when they woke up. The second example is Snickers. This is when they had Mr. T Shooting snickers at a feminine guy speed walking till he ran telling him he is a disgrace and that men run don't walk. Gay rights groups did not like the ad and said they discriminated against them so the ad was quickly pulled.
There are many advertisements that fail and not work out but here is a couple examples.
Te-he, do you see the irony? I have had plenty of Good Ol' Boys tell me how "gay" the King ads were. Like you get so drunk one night you end up with a man next to you...so there is King instilling "queer fear" that gay men wouldn't see as creepy. THEN there is Mr. T harassing the metrosexual, or ambiguous gay man. Would a Wendy's wake up with Wendy ad work? An advertisement at a brag show where Mr. T starts doing "YMCA" song with men nibbling on Snickers and the words, "Satisfy your craving?"
ReplyDeleteAh, people...never happy.
Exactly, people always fishing for ways to complain and say was bashing a certain gender, sexual preference, body type, etc.
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